 Bank One is the fastest
growing credit card business and the largest credit card issuer in the world with over $60
billion in outstandings. This innovative group is now driving expansion into the UK by
establishing a European base in Cardiff at a prime purpose built waterfront location. |
Graduate calibre, with senior
level direct marketing experience within blue chip companies. The ideal candidate will
have had successes in creating and implementing segmented direct response strategies in
order to achieve significant recruitment objectives within a high volume consumer focused
business. |
| There is an immediate need to
appoint a Head of Direct Marketing as a senior member of the marketing team focusing on
building a client base and Cardmember acquisition. This is a pivotal role within Bank One
and critical to their success in the UK business and as such is an exciting and
challenging opportunity. |
Extensive technical
competence in direct marketing must be matched by first class leadership and team-working
skills. A strong customer focus and flair for innovation are also essential together with
an ability to thrive in a results driven, hands-on culture. |
| Reporting to the Marketing
& Sales Director, this position is responsible for the management of major direct
marketing programmes (including direct mail, press, DRTV and other direct marketing
activity) to achieve targeted recruitment levels. |
Energy and commitment
combined with a collegiate style and strong team-working approach are essential
ingredients for success in this exciting organisation that offers significant career
progression potential within one of the world's most successful credit card companies. |
